Pico Rivera Sports Arena is Southern California’s traditional home of Latin Music, Festivals, Mexican Rodeos, Charreada and Jaripeos. This unique venue is unlike any other in Southern California. Pico Rivera Sports Arena continues to evolve it stays true to its historic, rustic, and cultural roots. Centrally located between Los Angeles and Orange County, PRSA offers permanent seating for 5,500 attendees, VIP areas and a variety of staging options that can increase the capacity to over 10,000 people. The audience is less than 500 feet from the stage. With a minimum of seven major concerts/festivals each season, PRSA celebrates headliners such as Pepe Aguilar, Gerardo Ortiz, and Banda El Recodo.  A venue with rich history, legendary performers such as Vicente Fernandez, Jenni Rivera and Joan Sebastian have graced the stages.  On average, there are approximately 55+ live events at PRSA during their prime season from April through November. As this is a one off stop venue, specific dates and talent are confirmed a min of 2 months prior to date. Venue and MMF will provide monthly updated calendar, along with notification as soon as date and talent is confirmed.

These events go from Regional Mexican, Pop, to Rock music concerts. In addition there are some Mexican wrestling events (Lucha Libre). Pico Rivera Sports Arena’s core customer is approximately 18-50 years old. 75% of that audience is bilingual but of Mexican Heritage.